Facelift Launches Orchestrate, the First Platform for Communication Orchestration

Hamburg, 9 September 2025 – Facelift, a founding partner of Entirely, announced its Autumn Edition product update, the company’s largest to date with over 30 new or overhauled features, marking their transition from social media management to a broader platform. The release is headlined by Facelift Orchestrate, which is designed for Communication Orchestration, allowing organizations to plan and deliver one coherent narrative at scale.

The Communication Orchestration methodology

Communication Orchestration is the strategic alignment and coordination of all communication activities within an organization. It replaces siloed tools and fragmented workflows with a shared system that connects strategy to content operations, and seeks to alleviate the hundreds of billions of euros lost every year by European companies due to miscommunications and content chaos.

Orchestration helps all communication throughout an organization support the same overarching business goals. It reduces inefficiency, strengthens brand voice, and helps organizations find and share their voices at scale.

“Facelift has long been a trusted home for social media management. With Orchestrate, we’re moving into an era where organizations coordinate all communication from one connected workspace. Every team contributes to one narrative, brand voice, and strategy, and we know that this shift will have a decisive effect on the Entirely composable ecosystem.” said Teja Töpfer, CEO of Facelift.

New capabilities for strategic alignment

Facelift Orchestrate introduces cornerstone capabilities that allow organizations to replace multiple planning tools with a unified, cross-functional system. With its own integrated taskboard, Orchestrate gives organizations a true alternative to fragmented planner boards, tying daily tasks and approvals directly to higher-level campaigns and strategy. Storyboards turn ideas into narratives that keep every team aligned.

Alongside Orchestrate, the Autumn Edition introduces redesigned analytics, smarter employee advocacy via Facelift’s companion app, Amplify, as well as more than 30 additional upgrades.

“Facelift’s transition is a strong step for the Entirely ecosystem,” said Eddie Tan, Facelift’s Director of Brand and Product Marketing “The unification of content strategy and operations helps users run communications with the clarity and coordination modern organizations require.”

About Facelift

Facelift is a leading provider of digital communication and social media software, headquartered in Hamburg. Since 2011, Facelift has enabled thousands of brands, organizations, and agencies to manage their social presence at scale. With Facelift Orchestrate, the company expands its mission within the Entirely composable martech ecosystem: to give organizations a connected workspace where all communication—social, marketing, PR, internal, executive, and more, is strategically aligned and orchestrated for tangible value.

About Entirely

Entirely is the first open martech ecosystem for tailored marketing at scale. It connects established and emerging marketing technologies and unlocks their combined value in a composable space. Founded by Facelift, Elaine, Marmind, and Censhare, Entirely supports marketing’s shift from execution to strategy and control.

Find more information about Facelift’s Autumn Edition update here.

Press contact (Facelift)
Brian Powers · Senior Content Strategist: press@facelift-bbt.com