Entirely AG founded: Tobias Ackermann becomes CEO, Laurence Gaubert CFO

Baar/Cologne, July 2 2025 – The marketing technology landscape is fragmented and complex. With the founding of Entirely AG, DuMont is bundling its MarTech activities under one roof – and pursuing a clear ambition: to offer companies worldwide an open, AI-supported ecosystem for tailored marketing at scale. Entirely is thus positioning itself as a strong European answer to the growing complexity of the MarTech world – beyond isolated individual solutions and closed platforms.

The Board of Directors of Entirely AG appoints Tobias Ackermann as Chief Executive Officer (CEO) and Laurence Gaubert as Chief Financial Officer (CFO) of Entirely AG. Both have extensive international expertise in building and scaling technology companies.

Dr. Christoph Bauer, Chairman of the Board of Directors of Entirely AG: “The founding of Entirely AG and the appointment of an experienced, internationally oriented management team are a further logical step towards realizing our vision of an open MarTech ecosystem for companies worldwide. Entirely thus stands for a new generation of marketing technology: open, networked and scalable.”

Today, Entirely integrates the solutions of Marmind, Censhare, Elaine and Facelift. Together with these four founding partners, it is continuously building Entirely as an open MarTech ecosystem in close cooperation with customers and partners – with the clear goal of networking technology and data more intelligently and making marketing more effective. The focus is on the targeted use of AI to relieve marketing teams of operational complexity, enable data-based control and create personalized brand experiences at scale.

Tobias Ackermann, CEO of Entirely AG: “I am delighted to join forces with Laurence Gaubert and our team to bring together all of the DuMont Group’s MarTech companies and competencies under a new brand and structure. Our goal is to establish the first open ecosystem for marketing technology – giving international brands maximum control, efficiency and flexibility in shaping their MarTech landscape. This is how we support our customers in creating personalized experiences and increasing their marketing impact in a targeted manner.”

Ackermann was previously CEO of Censhare, before which he spent over 15 years at well-known international SaaS providers such as Oracle, Sage, and Adobe. Laurence Gaubert was previously CFO of Censhare and brings with her extensive international experience in finance and corporate management, in multinational listed companies and fast-growing start-ups, including at Nova Products, Estee Lauder Companies and Renault.

About Entirely

Entirely is an open ecosystem for “Tailored Marketing at Scale”. Entirely is building a connected world of marketing technology – bringing together the best established and innovative new solutions to realize their full potential. To do this, Entirely uses AI to guide marketing in its transformation from operational execution to strategy and control. Founded by Marmind, Censhare, Elaine and Facelift, Entirely is building a whole new connected world of marketing technology – making it more than a product or a platform. With over 400 employees and more than 2,800 customers worldwide, Entirely AG, based in Baar, Switzerland, is ideally positioned to play an active role in shaping the future of digital marketing. Additional information can be found at www.entirely.com

About DuMont

Today, DuMont is positioned as a digital media and technology company with three business segments: Regional Media, Business Information and Marketing Technology. The family-owned company consistently invests in content, data and technology. DuMont thus creates offerings and services that are relevant to its customers in eleven countries worldwide.

Contact:

DuMont Corporate Communications

dumont@dot-communications.de / +49 89 53079714