Strengthening of market position and expansion of portfolio – Entirely integrates Epoq: AI-powered personalization for tailored marketing

Cologne/Bonn, 10 April 2025. Entirely is acquiring Epoq, the provider of AI-supported personalization solutions for recommendation and search, from the French company AB Tasty. The integration of Epoq into the Entirely Open Ecosystem marks the beginning of a new era of AI-supported 1:1 personalization in marketing: more intelligent, more precise and closer to the customer.

According to new studies by Deloitte, 80 percent of consumers prefer individualized communication, while 71 percent are frustrated by non-personalized information, according to management consultancy McKinsey. That is why Entirely is pursuing the vision of an open MarTech ecosystem that delivers “Tailored Marketing at Scale” – including the ability to provide efficient and highly personalized customer experiences.

“Entirely is an important part of our growth strategy at DuMont and represents international excellence in the MarTech sector. Our goal is to connect the best marketing technologies worldwide and offer a clear path to company-wide benefits and measurable results for our customers”, said Dr. Christoph Bauer, CEO of DuMont. ”With the acquisition of Epoq, we can once again underscore this high standard”.

“The future of personalization lies in the automated, AI-powered orchestration of the customer journey. This is no longer just about reactive recommendations, but about proactively composing the appropriate content, products and touchpoints – at the ideal time and across all channels”, adds Stefan von Lieven, CEO of Elaine and a member of the management team at Entirely.

About Entirely

​Entirely is an open ecosystem enabling customers to drive business outcomes at scale. We are building a whole world of marketing technology – bringing together the best established and emerging solutions to unlock their full potential and drive what matters most. The future of Martech is not just connected – it is aligned. Our flexible approach unites innovative solutions from established and emerging partners, leveraging AI to shift marketing from execution to strategy. By embracing complexity, we unlock potential and drive real, measurable impact. Founded by Marmind, Censhare, Elaine, and Facelift, Entirely is building a whole new world of marketing technology – more than a product or platform. It is a community and a catalyst for marketing that matters.

For more information, visit www.entirely.com

Contact:

DuMont Corporate Communications
dumont@dot-communications.de / +49 89 53079714