Cologne, 8 October 2024 With Entirely, DuMont, one of Germany’s leading media and technology companies, is unveiling the first open, international MarTech ecosystem. The launch is scheduled for the first half of 2025. Entirely aims to connect world-leading MarTech applications, providing companies with a unique, seamlessly integrated system for their individual marketing needs.
The timing is perfect: Corporate investments in marketing technologies have surged in recent years. According to experts*, approximately 30 percent of marketing budgets will be allocated to technology in the coming years (Deloitte, The CMO Survey 2024). Mid-sized and large companies, in particular, are facing significant technical and organizational challenges in successfully meeting their marketing objectives. Most CMOs report that in 2024, they must do more with less. Some have been dealing with budget cuts for years. As a result, only 24 percent of CMOs say they have sufficient budget to implement their strategy (Gartner, Insights From the 2024 CMO Spend Survey). Currently, seamless interoperability, the elimination of data silos and dependencies, and the integration of AI capabilities are still not adequately ensured.
With a new ecosystem approach, Entirely offers companies greater flexibility and control while gradually reducing dependence within their marketing technology stack. Entirely takes a holistic approach to address the growing challenges of an increasingly complex digital marketing environment. “We offer businesses a product that efficiently unites data, processes, and teams,” says Dr. Christoph Bauer, CEO of DuMont and Entirely. DuMont has long been building expertise in marketing technologies, which has now culminated in the development of a “best-in-class” product. Entirely represents the next generation of tailored MarTech solutions, offering maximum flexibility and decision-making confidence in a volatile market environment.
The foundation of Entirely is built on long-standing partners censhare, ELAINE, Facelift, and MARMIND, which have been successively acquired by DuMont’s Marketing Technologies division since 2017. Together, they serve over 2,800 customers in 12 countries and employ more than 400 people. This strong foundation will continue to expand under the new Entirely brand, as the existing business unit UNITED Marketing Technologies will also be renamed to Entirely.
Aiming to be the European MarTech champion
“With Entirely, we are creating an open ecosystem that, for the first time, enables the orchestration of the best MarTech applications worldwide, tailored to each customer’s needs,” emphasizes Christoph Bauer. The name Entirely stands for integration, clarity, and consistency, representing the vision of breaking down silos and uniting different technologies and data to create a holistic marketing ecosystem. Artificial intelligence will play a key role in achieving optimal results for customers.
Another strategic advantage of Entirely is its European base, which offers extensive expertise in GDPR-compliant data processing – a crucial competitive edge in the global market. Christoph Bauer: “Our goal is clear: We want to create a European MarTech champion that actively shapes the future of the international market.”
*For more information on market developments, please refer to the following links:
- The CMO Survey (April 2024)
- Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
Link to the website: https://entirely.one/
Contact:
DuMont Corporate Communications
dumont@dot-communications.de / +49 89 53079714
About DuMont
Today, DuMont operates as a digital media and technology company with three business sectors: Regional Media, Business Information, and Marketing Technology. This family-owned enterprise consistently invests in content, data, and technology, creating offerings and services that are relevant to its customers in twelve countries worldwide. For more information, visit www.dumont.de
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Pressekontakte
Anfragen zu allen Themen zu DuMont sowie zum Geschäftsfeld Marketing Technology:
Anfragen zu den Kölner Stadt-Anzeiger Medien:
Anna-Sophia Lasos, Leiterin Unternehmenskommunikation
E-Mail: presse@kstamedien.de
Themen zum Geschäftsfeld Business Information
Cornelia Seinsche, Leiterin Kommunikation DuMont Business Information
E-Mail: business-information@dumont.de
